When you create a project on ActionFunder, you can choose how to present it to funders: with a video pitch or a written pitch. Pick the format that shows your project at its best or with which ever you are comforable with.
What is a written pitch?
A written pitch tells funders about your project in your own words. It covers what you’re going to do, who it’s for and the difference it will make.
A written pitch could suit you if:
- You’re comfortable explaining your work in writing
- You’d like time to draft, edit and refine your answers
- You don’t have the time or equipment to film a video
What is a video pitch?
A video pitch lets you tell funders about your project on camera. It’s a chance for funders to see and hear from the people behind the project.
A video pitch could suit you if:
- You find it easier to talk about your work than to write about it
- You’d like funders to see your team, your space or the people you work with
- You want to bring some personality and energy to your application
You don’t need professional equipment. A video filmed on a phone is absolutely fine, as long as funders can clearly see and hear you.
Some parts of your project are always written
Even if you choose a video pitch, some sections of your project will still need to be completed in writing. These are:
- Budget breakdown: how you plan to spend the grant
- Expected impact: the difference your project will make
- Track record: what your organisation has delivered before
These sections give funders the key details they need to compare projects fairly, so make sure you complete them clearly whichever format you choose.
Top tips for both formats
- Be clear and specific about who you work with, what you’ll do, and the difference it will make
- Use plain language and avoid jargon
- Keep it focused on the project you’re asking funders to back
If you have any questions about choosing your pitch format, get in touch with us at hello@actionfunder.org. We’re happy to help.