{"id":47,"date":"2024-02-09T16:58:39","date_gmt":"2024-02-09T16:58:39","guid":{"rendered":"https:\/\/help.actionfunder.org\/non-profits\/?post_type=ht_kb&p=47"},"modified":"2026-11-06T11:51:55","modified_gmt":"2026-11-06T11:51:55","slug":"guide-to-video-pitching","status":"publish","type":"ht_kb","link":"https:\/\/help.actionfunder.org\/non-profits\/help\/guide-to-video-pitching\/","title":{"rendered":"Guide to video pitching"},"content":{"rendered":"

A video pitch is a 90-second film of you answering the three pitch questions. You record it on a phone or camera and upload it straight to your project. This guide covers how to plan it, film it and add it to ActionFunder.<\/p>\n

Video: Why pitch with a video?<\/a><\/p>\n

Why choose video?<\/h2>\n

On ActionFunder, video pitches are twice as likely to win funding as written ones. Funders find them more engaging and memorable, they stand out because most applications are written, and they show the real people leading the project. Written or video pitch: which suits you?<\/a><\/p>\n

What to cover<\/h2>\n

Spend about 30 seconds on each question.<\/p>\n

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  1. What’s the problem or need?<\/strong> What’s behind your project, and what specific problem will it tackle? Tip: include statistics and facts.<\/li>\n
  2. What’s the solution?<\/strong> What’s the goal, how will you spend the funding and what activities will you deliver? Tip: be as specific as you can.<\/li>\n
  3. Why is your organisation best placed to deliver this project?<\/strong> What skills and experience will make it a success? Tip: mention your most relevant achievements.<\/li>\n<\/ol>\n

    Funders don’t expect a professional film. They want a clear, simple picture of your project.<\/p>\n

    Your Delivery plan<\/strong> is still written, including your budget breakdown, expected impact and track record.<\/p>\n

    Plan your pitch<\/h2>\n

    Time is tight, so preparation matters.<\/p>\n