{"id":45,"date":"2024-02-09T12:45:52","date_gmt":"2024-02-09T12:45:52","guid":{"rendered":"https:\/\/help.actionfunder.org\/non-profits\/?post_type=ht_kb&#038;p=45"},"modified":"2024-02-13T15:28:18","modified_gmt":"2024-02-13T15:28:18","slug":"why-pitch-with-a-video","status":"publish","type":"ht_kb","link":"https:\/\/help.actionfunder.org\/non-profits\/help\/why-pitch-with-a-video\/","title":{"rendered":"Why use a video pitch?"},"content":{"rendered":"\n<p>When applying for funding on ActionFunder, you are given the option to create a video application instead of a written pitch.<\/p>\n\n\n\n<p>Video pitches are great! On ActionFunder&nbsp;<strong>video pitches are twice as likely to win funding<\/strong>&nbsp;then written applications. Funders across the board all report that videos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>are more engaging and memorable<\/li>\n\n\n\n<li>stand out from the crowd! With a majority of written applications for each fund, videos are much more noticeable.<\/li>\n\n\n\n<li>create a feeling of connection between funders and community leaders<\/li>\n\n\n\n<li>feel more authentic<\/li>\n<\/ul>\n\n\n\n<p>Video applications are a great way to express your passion and allow for creativity in your application.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"ActionFunder: How To Perfect Your Video Pitch\" width=\"643\" height=\"362\" src=\"https:\/\/www.youtube.com\/embed\/edfxakZjyPE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">What does it involve?<\/h4>\n\n\n\n<p>Creating a video application is easy: you have to answer the same 3 questions as the written applications, in 90 seconds.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Film yourself with a good quality phone or camera<\/li>\n\n\n\n<li>Upload your video on youtube<\/li>\n\n\n\n<li>Paste the link in your ActionFunder project.<\/li>\n<\/ul>\n\n\n\n<p>You can find all the instructions detailed&nbsp;<a href=\"https:\/\/help.actionfunder.org\/non-profits\/?post_type=ht_kb&amp;p=47\">step-by-step in this guide.<\/a><\/p>\n\n\n\n<p><strong>Funders do not expect Hollywood style films.<\/strong>&nbsp;They want to hear about your project in a clear and concise way. So you want to make sure that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You answer the three questions clearly: anyone not familiar with your project should get a good understanding of what your project is aiming to accomplish.<\/li>\n\n\n\n<li>The quality of the video is good and you have enough lighting.<\/li>\n\n\n\n<li>Get creative and have some fun with it! The video could be a static shot of you talking to the camera or you could try involving your team or beneficiaries.<\/li>\n\n\n\n<li>Enjoy yourself. Your video pitch is an important thing to get right but it\u2019s also a fun way to share your passion and excitement for the project you want to get funded.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Lorraine Lewis Video Pitch\" width=\"643\" height=\"362\" src=\"https:\/\/www.youtube.com\/embed\/XxhUxvyZF00?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Funding project \u201c<a href=\"https:\/\/app.actionfunder.org\/project\/473\">Spread The Love \u2013 Care Packages for Adult Cancer Patients in Hospital<\/a>\u201d from the Lewis Foundation<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>When applying for funding on ActionFunder, you are given the option to create a video application instead of a written pitch. Video pitches are great! On ActionFunder&nbsp;video pitches are twice as likely to win funding&nbsp;then written applications. Funders across the board all report that videos: Video applications are a great&#8230;<\/p>\n","protected":false},"author":4,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"ht-kb-category":[11],"ht-kb-tag":[9],"class_list":["post-45","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-what-makes-a-wining-application","ht_kb_tag-video-pitch"],"_links":{"self":[{"href":"https:\/\/help.actionfunder.org\/non-profits\/wp-json\/wp\/v2\/ht-kb\/45","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/help.actionfunder.org\/non-profits\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/help.actionfunder.org\/non-profits\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/help.actionfunder.org\/non-profits\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/help.actionfunder.org\/non-profits\/wp-json\/wp\/v2\/comments?post=45"}],"version-history":[{"count":0,"href":"https:\/\/help.actionfunder.org\/non-profits\/wp-json\/wp\/v2\/ht-kb\/45\/revisions"}],"wp:attachment":[{"href":"https:\/\/help.actionfunder.org\/non-profits\/wp-json\/wp\/v2\/media?parent=45"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/help.actionfunder.org\/non-profits\/wp-json\/wp\/v2\/ht-kb-category?post=45"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/help.actionfunder.org\/non-profits\/wp-json\/wp\/v2\/ht-kb-tag?post=45"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}